Norra Vallgatan 34
i Malmö

in Swedish

Welcome to the Fersen 10 property, located at Norra Vallgatan 34. With approximately 1,100 square meters, this charming building sits at the corner of Prostgatan and Norra Vallgatan – perfectly positioned for urban explorers. Thanks to the new bridge, you enjoy a direct shortcut to Malmö Central Station, making travel easier than ever.

The bridge offers a seamless connection to Malmö Central Station, so after just a few minutes’ stroll from your office, you can hop aboard a regional Pågatåg or the international Öresund trains. These will whisk you comfortably through tunnels and over bridges – to Kastrup Airport in 21 minutes, or Copenhagen Central Station in just 34. Bon voyage!

Tenants and owner

• Explore shops and local businessesꜜ
• Vacant premises: not updated
• Owner: not updated

History of the Property

In 1876, hardware merchant A. Svensson built an elegant residential building at the corner of Norra Vallgatan and Prostgatan, offering spectacular views over the railway and the Öresund. The cellars here stored cognac, punsch, and wine – meet Gustaf Wolke (IDstory). Read more about the property’s history↓.

Pressbyrån: Here from 1913 to 1953

Svenska Pressbyrån became its own company in 1906, opening a Malmö branch the same year. In the beginning, it only ran kiosks at local train stations. Times change – even the logos have evolved. Learn more about Pressbyrån↓.

A Cellar Worth Savoring

This house and its neighbor – often called the Wienska Palace – were once home to Wiens, Cederholm & Co., a thriving business in wine, cognac, and other fine spirits. Today, the atmosphere is more sober and a different kind of System governs the area. Discover more about the Wienska cellar↓

History

We’re at the corner of Norra Vallgatan and Prostgatan, where hardware merchant Anders Svensson constructed a stylish apartment building in 1876, boasting fantastic views over the railway and the Sound. Back then, residents could enjoy the sea view right from their balconies! The area on the far side of Norra Vallgatan is land reclaimed from the sea, once the site of Malmö’s medieval fortress wall, beyond which stretched a shallow beach.

No old photo seems to capture the Norra Vallgatan-Prostgatan property, but here you see Prostgatan-Östergatan crossing, with the Wienska Palace on the left.

In the early 1800s, Malmö shed its confining walls and ramparts, gained two new squares, replaced moats with canals, and expanded east and south.

When it was time for Anders Svensson to retire in the 1880s, he sold the property to Harald Wiens and Bertil Sederholm. They merged it with the adjoining lot on Östergatan, building a grand palace there. The vast cellar beneath both buildings was packed with oak barrels of cognac, punsch, and wine. The Norra Vallgatan house offered both offices and homes; it even welcomed Pressbyrån as a tenant in 1913. Learn more on the following pages.

Just before World War I, all wine and spirits trade was nationalized, but the property remained in the Wiens family. In the 2000s, the estate was divided and the Norra Vallgatan part became offices.

How Prostgatan Got Its Name

In the 1840s, the priests of S:t Petri and Caroli parishes lived along this street, which marked the boundary between their two parishes. Through history, the street has also been called Prostgränd and Jep Guldsmeds strede (1589).

Pressbyrån

Pressbyrån started as a department of Svenska Telegrambyrån in 1899 to sell newspapers and magazines on trains. Previously, this was a sideline for railway workers. The project faltered at first, nearly shutting down. But in one city, things went brilliantly. In Helsingborg, a man named Lindmark was a true newspaper salesman – he took charge and within a year, the company was profitable.

The distribution arm became a standalone business, Svenska Pressbyrån AB, in 1906.

During World War II, Pressbyrån’s office managed twice-daily deliveries to every sales point in the district. Supervisor Emil Andersson oversaw operations from his desk. Photo: Pressbyrån Museum

Malmö’s branch started in the same year, originally on Gråbrödersgatan before moving to Norra Vallgatan 34 in 1913. The company remained there until 1953, when it moved to Stormgatan. By then, the converted apartments serving as offices had become cramped and outdated.

For many years, Pressbyrån operated kiosks only at Malmö’s train stations: Centralen, Västra Station, Östervärns and Södervärns stations, plus Limhamn and Kulladal.

The company also sold directly to tobacco shops and private kiosks, and grew through acquisitions:

Wennergren’s journal office, Distributions AB Nevander, and perhaps most notably Malmö Kioskbolag with its eleven modernist kiosks. (They skipped Kioskbolaget’s carpet-beating division!) The phone book shows all kiosks then were at railway stations.

Today, Pressbyrån is owned by Norway’s Reitan Servicehandel Sverige AB and operates 320 franchise stores. Reitan also runs hundreds of 7-Eleven stores in Sweden, Norway, and Denmark, plus Narvesen’s 440 kiosks in Norway – making a group total of 2,800 shops.

Learn more about the history at Pressbyrån’s museum↗, Strandbergsgatan 61 in Stockholmk.

Fine Wines and Other Spirits

Wiens, Sederholm & Co. began as early as 1874. The above palace was built in 1896 for offices, shops, and residences. The back property, facing Norra Vallgatan, was incorporated by building a cellar beneath the entire plot. Wines, cognac, punsch, and sherry were bottled here. Premium imported bottles – champagne, red and white wines, and whiskey – were stored here as well.

Horizontal Bottles

This close-up shows clearly that bottles were stored lying down in those days. Today’s Systembolaget stores them upright, with corks increasingly replaced by plastic or screw caps – the latter sometimes used even for a renowned “Chateau très connu, Premier cru.”

To ensure steady sales, the firm bought or leased inns across Skåne: Sjöbo, Lövestad, Hörby, Kviinge and more.

The business flourished, and Wiens and Sederholm rose in both respect and wealth. Hjalmar Wiens became a landed gentleman and steamship owner when the city and state took over all alcohol sales just before World War I. Bertil Sederholm became Austro-Hungarian consul and served in the city council. Wienska Palace remains as a monument to these two successful businessmen, and their graves in Pauli Middle Cemetery are among the most impressive in town.

References

• About BiBB, an encyclopedia 4.0 and media company
• Text: Christian Kindblad | Photo: Johan Schlasberg

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Published: 2005.06 Updated: 2025.09.09

Kategorier 20 Fastigheter 45

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